Innenarchitektur-Projekt von Joshua Lux

Luxury, as restraint.

Luxury Living — High-End Interior Design in Germany

Joshua Lux Interior Design works for clients who can afford anything and choose less. We design private residences in which material substance carries the room — solid oak, blackened steel, hand-glazed brick, mouth-blown glass, brass that will patina — and in which most of the work is invisible: a door that closes properly, a reveal that holds the morning light, a stair handrail that fits the hand.

What we mean by luxury — and what we don't

Luxury, in the way the word is usually deployed, is a signalling problem. Gold leaf, marble pillars, a designer logo on the sofa, a chandelier loud enough to be heard. Most of our clients are past that. They have lived with the loud version and want the quiet one. What they look for is not display but substance: a kitchen that holds up to twenty years of cooking, a library that stays cool in August, a bathroom that ages without becoming dated.

This is the version of luxury we work in. Material substance over surface effect. Custom-made over branded. Time spent on a single doorway detail rather than budget spent on a logo. It is a slower, more demanding practice than decoration, and it produces results that read as understated to the casual visitor and as considered to anyone who looks closely. Where a client wants this material direction documented before any construction, we offer it as a standalone Mood & Material Concept.

The argument for material substance

A house lasts longer than a fashion cycle. Materials should too. We specify substances that age — solid timbers rather than veneers, blackened steel rather than coated aluminium, terrazzo and natural stone rather than printed surfaces, hand-glazed brick and mouth-blown glass where they earn their place, brass and bronze for fittings that will develop a patina rather than wear through a finish. These materials are more expensive at the moment of installation and considerably cheaper across the life of a building. They also look better in year twenty than in year one, which is the test that matters.

Custom-made over designer brands

We work with a small network of joinery, metal, stone and glass workshops in Germany. For most of the elements that define a room — the kitchen block, the wardrobe, the bookshelves, the bathroom vanity, the bed — custom-made is both better and, beyond a certain quality threshold, comparable in price to high-end branded furniture. The difference is fit: the cabinet that meets the cornice exactly, the bench seat that holds the bay window, the shelves cut to the dimensions of the books they will carry. We use designer pieces where they are genuinely the best answer — Cassina, Vitra, Time & Style, selected vintage — and avoid them where they are decoration.

Restraint as a discipline

Restraint is harder than abundance. It requires editing. It requires saying no to the second pendant lamp, the third stone, the fourth wood species. It requires holding a palette across a thousand square metres without becoming monotonous. This is the work. The rooms that look effortless took the longest to draw.

Reference projects

A selection: PENTHOUSE D150 — 150 m², Best of Interior 2023. VILLA A4 — a denkmalgeschütztes Einzelkulturdenkmal in Wiesbaden, Generalsanierung. HAUS D7 — two Altbauten joined near Mainz, Best of Interior. THE COLLECTORS APARTMENT — a 130 m² Altbau apartment in Wiesbaden, designed around a private collection. VILLA L14 — 530 m² residential.

For projects where the emphasis is on structural renovation and heritage coordination see Villa Renovation. For high-end apartments and penthouses rather than houses, see our apartment design page. For broader context on our private residential work see Residential — Privates Wohnen.

HOAI phases and pricing

We work along the HOAI framework — phases 1 through 9. For high-end residential work we typically cover phases 1–8, including site supervision. Early concept and material work is billed on a day-rate basis; defined scopes are priced per phase. The HOAI is a reference, not a ceiling. What determines the fee is the depth of the design intervention and the number of trades on site. Concrete figures follow the first conversation.

Our approach

Storytelling as method — three pillars at the foundation of every design.

–01

Context

The foundation. Every project begins with the question of "why." Why is this space the way it is? What is its origin? This deeper understanding shapes everything that follows.

–02

Narrative

The core of the story. The connections between client and user, place and space, origin and material. This is what makes a space alive and meaningful.

–03

Structure

The translation into form. Contrast, rhythm, haptics, light and shadow — elements that compose into a coherent whole, making the context tangible to anyone who enters.

Our services

Concept & Material

Programme, palette, material concept. Sample boards, mood boards, first visualisations. The room's narrative is set before a single drawing goes to a trade.

Custom Pieces & Furniture

Custom joinery, metalwork, stone and glass with our workshop partners. Kitchen blocks, wardrobes, library shelves, bathroom vanities, beds. Curated furniture from international makers where it earns its place.

Spatial Editing

Floor plan revisions, wall openings, light planning, building services integration. Construction drawings for all trades. The invisible work that defines the visible result.

Project Direction

Tender, awarding, site supervision, weekly site meetings, quality control, invoice verification. Handover with final styling, documentation, care instructions.

Projects – Wohnen

3 completed projects

From first conversation to finished space

  1. 00

    Consultation

    Site visit, brief, goals, budget framework. Result: a clear basis for a concrete proposal.

  2. 01

    Discovery

    Kick-off, building survey, client analysis on lifestyle, programme, technical constraints. Result: briefing and as-built drawings.

  3. 02

    Vision & Design

    Colour, material and object concept. First visualisations, material collages, furniture proposals. Revision after feedback.

  4. 03

    Planning

    Construction drawings for all trades. Specifications, material lists, sampling in the studio. Client approval.

  5. 04

    Construction

    Tender, price comparison, awarding. Site supervision, coordination, design oversight with weekly site meetings. Invoice verification.

  6. 05

    Handover

    Handover with final styling. Closing documentation, care and maintenance instructions.

Ausgezeichnet.

Best of Interior '22 2022 – Joshua Lux Innenarchitektur

Best of Interior '22 (2022)

Best of Interior '23 2023 – Joshua Lux Innenarchitektur

Best of Interior '23 (2023)

Best of Interior '25 2025 – Joshua Lux Innenarchitektur

Best of Interior '25 (2025)

Restaurants & Bars '23 2023 – Joshua Lux Innenarchitektur

Restaurants & Bars '23 (2023)

Restaurants & Bars '24 2024 – Joshua Lux Innenarchitektur

Restaurants & Bars '24 (2024)

Restaurants & Bars – Longlist '23 2023 – Joshua Lux Innenarchitektur

Restaurants & Bars – Longlist '23 (2023)

ICONIC Award '23 2023 – Joshua Lux Innenarchitektur

ICONIC Award '23 (2023)

Tag der Architektur '23 2023 – Joshua Lux Innenarchitektur

Tag der Architektur '23 (2023)

Frequently asked questions

Why don't you use the word "luxury" more on this page?

Because the word, as it is generally used, points in the opposite direction from our work. Luxury in the conspicuous sense — gold leaf, marble pillars, designer logos — is decoration. What we offer is substance: materials that age, custom-made pieces, time spent on details that do not announce themselves. We use the word here because clients search for it. We do not use it as a positioning argument.

What price range should we expect?

Fee structures follow the HOAI as a reference, with early concept work billed on a day-rate basis and defined scopes priced per phase. Construction budgets for the projects we typically take on begin in the high six figures and run into the low seven figures, depending on substance and scope. We discuss concrete figures after the first site visit, in plain terms.

How do you differ from an interior decorator?

An interior decorator selects furniture and finishes for an existing room. We plan and supervise construction — floor plans, building services, joinery details, trade coordination — as part of a single discipline. The result is a room that works structurally, not only visually. We are also happy to take on pure styling or furnishing engagements where that is the right scope.

Do you work for international clients?

Yes. We work in English, write contracts in German and English, and have experience with clients based outside Germany who own or are building a residence here. Documentation is handled accordingly. Most coordination happens remotely with monthly site visits if the client cannot attend in person.

Are you discreet?

Yes. Most of our work is not published. Project names on this site are codes; client names are not used. We sign confidentiality agreements where requested and treat them as the default rather than the exception.

Where do you work?

Our studio is in Wiesbaden. We serve the Rhein-Main region — Wiesbaden, Frankfurt, Mainz, Bad Homburg, the Taunus — and accept selected projects elsewhere in Germany and Europe.

Can we see your work?

Selected projects are documented on this site — PENTHOUSE D150, HAUS D7, THE COLLECTORS APARTMENT, VILLA A4 among them. Other work is available for viewing under non-disclosure during the first meetings.

Tell us about your project.

A short note with the location, approximate size, project stage and a preferred time to speak is enough. We usually reply within 24 hours.

Get in touch